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Bucharest, May 25th 2011
Starting today, Credit Europe Bank, the credit card market leader in Romania and METRO Romania, the largest trade store Cash & Carry operating on the local market, initiated the first program of interest-free purchase in a profile store through CardAvantaj.
The program will run initially for a period of six months, in 7 Metro stores, from Bucharest and Brasov. CardAvantaj holders will be able to purchase in 6 interest-free installments a number of food products, which will be signposted on the shelf.
"We continue our tradition of pioneering in the retail and banking industries in Romania, launching the first program of product purchasing to purchase the product in interest-free installments, from a Cash & Carry store. It is the first step we make towards extending the coverage of CardAvantaj addressability, noting a growing request for this type of facility, " said Dorin Iancu, Head of Retail Banking Sales.
METRO customers can apply for CardAvantaj both inside the store and the Credit Europe Bank branches, as before. After approving the request, they will receive a shopping voucher worth 50 ron, offered by the bank, which may be used in METRO stores for three months.
About METRO
METRO Cash & Carry Romania is part of METRO Cash & Carry International and was officially launched in Romania in October 1996, by opening the first center distribution in Bucharest. Today, the network includes 30 stores in 23 cities. The national distribution of METRO stores in Romania is the following: five centers in Bucharest, two centers in each Brasov, Constanta and Timisoara and one center in each of the following cities: Cluj, Bacau, Iasi, Craiova, Baia Mare, Galati, Ploiesti, Oradea, Sibiu, Suceava, Pitesti, Tg. Mures, Arad, Deva, Braila, Satu Mare, Piatra Neamt, Targoviste and Buzau.
Additional information on www.metro.ro and www.metropunct.ro
About CreditEuropeBank
Credit Europe Bank (Romania) S.A., member of the FIBA Group, provides a wide range of products and services to over 420,000 individuals, SMEs and corporations, through a network of 86 branches, agencies and working points, and also through alternative distribution channels: ATMs, POSs, Internet and Phone Banking services.
For more information, contact the Free Communication, Razvan Nastase - tel. 0752 111 724, e-mail: razvan.nastase@freecomm.ro
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